Cookie Policy

Cookie Policy

How Difinity uses cookies across our marketing site and platform to keep your preferences in sync.

DIFINITY.AI — COOKIE POLICY

Version: 1.0
Effective Date: Nov 19, 2025
Operator: Difinity Pty Ltd (Australia)
Trading As: Difinity.ai
Primary Jurisdiction: Australia (with global compliance overlays)


1. Introduction

This Cookie Policy explains how Difinity Pty Ltd (“Difinity”, “we”, “us”) uses cookies and similar tracking technologies on:

  • the Difinity.ai website,
  • the Difinity Hub, and
  • public-facing documentation pages.

Difinity uses a custom-built cookie consent mechanism that enables users to manage consent in line with:

  • EU GDPR
  • UK GDPR + PECR
  • ePrivacy Directive
  • CCPA/CPRA (California)
  • PIPEDA/CASL (Canada)
  • Australia Privacy Act
  • Malaysia PDPA

This policy describes the types of cookies we use, how we use them, and the choices available to you.


2. What Are Cookies?

Cookies are small text files placed on your device to store information that can be retrieved by the server on subsequent visits.

Related technologies include:

  • Web beacons
  • Pixels
  • Local storage
  • Session storage
  • JavaScript-based tracking
  • API telemetry tied to browser sessions

References to “cookies” include all these technologies.


3. How We Use Cookies

Difinity uses cookies for:

  • Operating and securing our website
  • Enabling authentication
  • Improving performance and user experience
  • Understanding Website usage
  • Remembering your preferences
  • Enforcing cookie consent choices

Difinity does NOT use advertising or retargeting cookies.


4. Types of Cookies We Use

4.1 Strictly Necessary Cookies (No Consent Required)

These cookies are essential for:

  • Authentication
  • Security
  • Load balancing
  • Fraud prevention
  • Remembering consent choices
  • Routing sessions
  • Basic site functionality

They cannot be disabled in our systems.

Examples:

Cookie Name Purpose Duration Provider
df_session Authenticated session for Hub Session Difinity
df_csrf CSRF protection token Session Difinity
cookie_consent_status Stores your cookie preferences 6–12 months Difinity
df_route Load balancing across regional nodes Session Difinity

4.2 Performance & Analytics Cookies (Consent Required in EU/UK)

Used to understand how visitors interact with the Website and Hub.

We use first-party, privacy-preserving analytics, and may optionally use third-party analytics (if enabled by consent).

Examples:

Cookie Name Purpose Duration Provider
_df_analytics Usage metrics (page views, errors, latency) 6–12 months Difinity
_ga (optional) Google Analytics cookie (if enabled) 13 months Google
_gid (optional) Analytics session tracking 24 hours Google

Analytics data is anonymised or pseudonymised.


4.3 Functional Cookies (Consent Required in EU/UK)

Used to remember user preferences such as:

  • Locale/language
  • UI settings
  • Dashboard filters
  • Documentation version preferences

Examples:

Cookie Name Purpose Duration Provider
hub_locale Stores language preference 6 months Difinity
theme_mode Dark/light mode 6 months Difinity

4.4 AI-Related Telemetry (Functional, Not Advertising)

Difinity Hub may store minimal client-side data for:

  • Tracking token usage per session
  • Latency profiling
  • Error debugging
  • Model/provider selection telemetry

These are not used for behavioural profiling, marketing, or inference training.

Examples:

Key Purpose Storage Provider
df_trace_id Links browser session to observability trace Session Difinity
df_perf_bucket Performance diagnostics Session Difinity

4.5 No Advertising / No Social Media Tracking

Difinity does not use:

  • Facebook Pixel
  • LinkedIn Insight Tag
  • TikTok tags
  • Retargeting cookies
  • Behavioural advertising cookies

We intentionally avoid third-party tracking technologies inconsistent with enterprise security expectations.


5. Legal Basis for Using Cookies

5.1 EU/EEA + UK (GDPR + PECR)

  • Strictly Necessary Cookies: No consent required
  • Analytics/Functional Cookies: Require explicit opt-in consent
  • Consent is granular and revocable at any time

5.2 United States (CCPA/CPRA)

  • We do not sell or share personal information
  • Analytics cookies fall under “operational purposes”
  • Opt-out links provided where required

5.3 Canada (PIPEDA/CASL)

  • Implied consent applies to essential cookies
  • Express consent required for analytics where identifiable

5.4 Australia (Privacy Act)

  • Consent not mandated for essential cookies
  • Notice + Opt-out recommended for analytics

5.5 Malaysia (PDPA)

  • Consent required for non-essential cookies

6. Managing Your Cookie Preferences

6.1 Using Difinity’s In-House Cookie Banner

When you first visit the Website, you are presented with a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Configure preferences granularly

Your selection is stored in cookie_consent_status.

6.2 Changing or Withdrawing Consent

You can update your preferences at any time via:

Manage Cookies → [Insert Link to consent manager]
(or through the floating cookie-control widget if enabled)

6.3 Browser Settings

You can block or delete cookies in your browser settings:

  • Chrome: Settings → Privacy → Cookies
  • Firefox: Options → Privacy & Security → Cookies
  • Safari: Preferences → Privacy
  • Edge: Settings → Site Permissions → Cookies

Blocking essential cookies may break Website or Hub functionality.


7. How Long Cookies Last

Duration Type Explanation
Session cookies Deleted when you close your browser
Persistent cookies Stored for 6–24 months depending on type
Revoked cookies Removed immediately when consent is withdrawn

Difinity’s in-house consent manager automatically handles revocation logic.


8. Third-Party Cookies

Some optional analytics tools (e.g., Google Analytics) may store cookies if:

  • The user explicitly opts in
  • The region allows such storage

No third-party cookies operate without consent in GDPR/UK regions.

You can review third-party policies here:


9. Do Not Track (DNT)

Difinity does not currently respond to Do Not Track signals, as no standardisation exists across jurisdictions.

However, all users may manage cookie preferences via our consent platform.


10. Updates to This Cookie Policy

We may update this policy periodically to reflect:

  • Regulatory changes
  • Technical changes in our platform
  • New cookie categories or tools

Changes are posted on this page, and material updates may be notified via banner.


11. Contact Us

For questions about cookies or tracking technologies:

Difinity Pty Ltd
📧 privacy@difinity.ai
📧 legal@difinity.ai
📍 Sydney NSW, Australia